Assistance of Social Media Based Marketing Strategy as an Effort to Expand the Market Reach of Boilerd MSMEs in Walahar Village

Abstract

In general, KPM-DR in Walahar Village aims to increase the awareness of the academic community in accelerating the prevention of Covid-19 transmission. The focus of this KPM-DR activity is to help the community identify and develop business potential through social media in Walahar Village. Based on the results of surveys, interviews, and observations, a problem was found, namely that some Dandang craftsmen in Walahar Village had difficulty marketing their business products. An alternative marketing method, namely Social Media, is introduced to business actors who can overcome this problem. In order for the application of this social media method to be sustainable, the successful promotion of a product through social media is the key to success in attracting consumer buying interest