Social Media Development of Cheesecake Marketing to Increase Home Industry Income Gombang Village, Plumbon District, Cirebon Regency

Abstract

The marketing strategy of Gombang village cheesecake does not yet have modern marketing skills. This greatly affects business development, because if you only rely on sales by placing them in stalls, it is feared that business sustainability will be threatened. The purpose of this research is to develop social media such as YouTube, Instagram, Facebook, Twitter and WhatsApp to increase the income of Gombang Village Cheesecake. The research method used in this activity is Asset Based Community Development with a Participatory Action Research approach. Researchers designed social media, implemented social media, and analyzed cheesecake using existing social media. The results of the study found that the income of this cheesecake increased by 36.05% from the previous profit. At first the monthly income of cheesecake earned a profit of around Rp. 1,803,000. However, after using a modern marketing strategy using social media, this cheesecake business can earn a monthly profit of around Rp. 2. 453,000, then the income of this cheesecake will increase by Rp. 650,000.