Empowering the Creative Economy Through a Furniture Industry Marketing Strategy Based on the Asset-Based Community Development (ABCD) Approach in Sindangmekar Village, Cirebon Regency

Abstract

During the COVID-19 pandemic, many entrepreneurs experienced difficulties in marketing their products, due to declining demand for goods, this was felt by home furniture industry entrepreneurs in Sindangmekar Village, Dukuntang District, Cirebon Regency. the home furniture industry entrepreneurs in the Sindangmekar Village and know what efforts must be made in order to boost the marketing of the furniture industry home business products in the Sindangmekar Village. One method to empower the community in solving problems is the Asset-Based Community Development (ABCD) approach. This ABCD approach prioritizes the utilization of assets and potential in the village of Sindangmekar and uses research steps with discovery (finding), dream (dream), design (design), define (determine) and destiny (do). The development of an online marketing strategy for the furniture industry can be used as an alternative to marketing because marketing products or goods online is able to expand marketing and open up opportunities for more target markets and to be able to compete in the era of digitalization.