ANALYZING THE INFLUENCE OF SOCIAL MEDIA ON STUDENT’S ENTREPRENEURIAL INTEREST FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS
Keywords:
Social Media, Interest in Entrepreneurship, College Students, Entrepreneurship, Digital TechnologyAbstract
Advances in information and communication technology have made social media one of the key platforms for supporting entrepreneurial activities. This study aims to analyze the influence of social media on students’ interest in entrepreneurship. The study employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed via Google Forms to all active students in Class 4A of the Sharia Economics Program at Bunga Bangsa Islamic University in Cirebon who use social media. The data obtained were analyzed using IBM SPSS through reliability tests, normality tests, simple linear regression analysis, t-tests, and the coefficient of determination (R²). The results showed that the social media variable had a Cronbach’s Alpha value of 0.604 and the entrepreneurial interest variable had a value of 0.935, indicating that the research instrument was reliable. The results of the normality test showed a significance value of 0.502 for the social media variable and 0.249 for the entrepreneurial interest variable, indicating that the data are normally distributed. A simple linear regression analysis yielded the equation Y = 0.761 + 0.850X, indicating a positive relationship between social media and entrepreneurial interest. The coefficient of determination (R²) of 0.345 indicates that social media accounts for 34.5% of the variation in students’ entrepreneurial interest. However, the t-test results show a p-value of 0.057, which is greater than 0.05; therefore, the effect of social media on students’ entrepreneurial interest is not yet statistically significant. Nevertheless, social media continues to play a positive role in fostering students’ entrepreneurial interest through easy access to business information, the expansion of business networks, and digital business promotion.
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