Budiana B, Faujiah F. THE EFFECT OF PRODUCT PRICES ON CONSUMER PURCHASE DECISIONS AT UD GEMILANG ASRI RATTAN. JBEMR [Internet]. 2026 Aug. 20 [cited 2026 Sep. 10];1(1):40-7. Available from: https://journal.pratamaventuresglobal.com/index.php/jbemr/article/view/24