BUDIANA, Budiana; FAUJIAH, Fitri. THE EFFECT OF PRODUCT PRICES ON CONSUMER PURCHASE DECISIONS AT UD GEMILANG ASRI RATTAN. JBEMR : JOURNAL OF BUSINESS, ECONOMICS AND MANAGEMENT RESEARCH, [S. l.], v. 1, n. 1, p. 40–47, 2026. Disponível em: https://journal.pratamaventuresglobal.com/index.php/jbemr/article/view/24. Acesso em: 10 sep. 2026.